We were lucky enough to be able to have Ethereum as an example of how great NFTs are, but also a window into how much of a nightmare it can be if a payout schema isn't set.
When entering this on the minting side, think of this field as the folks who were part of the original creation of the asset. Maybe the writers, actors, producers, directors, music.... These are the folks who deserve funds every time the asset gets sold and resold through the whole life of the token. You can set up to 20 people to receive royalties, simply add "name.near" and the % percentage. If you don't set anything, the original creator will always receive 10%.
We do not believe in forcing anyone to payout on every transfer. If I want to transfer to my own other wallet for example a payout should not be in order. What we have are easy to implement standard in the NEP 171 that makes it easy for marketplaces to payout those deserving of a purchased item. It's up to the community to participate in marketplaces that support this easy to implement feature.
This is a one time action and gets reset on every sale. These folks are maybe the marketers who will help sell the asset on launch.
We still need to add this on the resell on our UI, but the functionality is already set in the contracts and will be available for use in the future.